TikTok Ad Targeting & Audience in Vietnam 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Vietnam. TikTok Ad Targeting in Vietnam now has more than 82.3M Audience.

In September 2025, Ad Targeting in Vietnam exceeds 84.7M.

In October 2025, Ad Targeting in Vietnam exceeds 82.3M, an increase of -2.3M, and the GDP per capita in Vietnam is $2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Vietnam Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    43.9M
    53.39%
  • FEMALE
    38.4M
    46.61%

TikTok Targeting Audience Vietnam Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    22.5M
    27.37%
  • 25-34
    35.2M
    42.82%
  • 35-44
    14.6M
    17.78%
  • 45-54
    5.8M
    7.1%
  • 55+
    4M
    4.93%

TikTok Targeting Audience Vietnam Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    25.5M
    49.52%
  • Samsung
    10.7M
    20.93%
  • OPPO
    8.6M
    16.84%
  • Vivo
    2.5M
    5.02%
  • Xiaomi
    2.5M
    4.9%
  • RealMe
    958K
    1.86%
  • Nokia
    129K
    0.25%
  • HUAWEI
    116K
    0.22%
  • LG
    63K
    0.12%
  • TECNO
    48K
    0.09%
  • SONY
    43K
    0.08%
  • Motorola
    34K
    0.07%
  • ITEL
    12K
    0.02%
  • Honor
    12K
    0.02%
  • OnePlus
    10K
    0.02%
  • ZTE
    7K
    0.01%
  • Infinix
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Vietnam Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Vietnamese
    81.3M
    94.3%
  • English
    3.5M
    4.13%
  • Traditional Chinese
    539K
    0.63%
  • Korean
    144K
    0.17%
  • Japanese
    121K
    0.14%
  • Spanish
    83K
    0.1%
  • Thai
    66K
    0.08%
  • French
    56K
    0.06%
  • Portuguese
    46K
    0.05%
  • Russian
    34K
    0.04%
  • German
    25K
    0.03%
  • Tamil
    24K
    0.03%
  • Italian
    24K
    0.03%
  • Indonesian
    24K
    0.03%
  • Hindi
    17K
    0.02%
  • Swedish
    16K
    0.02%
  • Arabic
    14K
    0.02%
  • Polish
    13K
    0.02%
  • Malayalam
    12K
    0.01%
  • Dutch
    12K
    0.01%
  • Malay
    11K
    0.01%
  • Hungarian
    11K
    0.01%
  • Finnish
    10K
    0.01%
  • Telugu
    8K
    0.01%
  • Turkish
    7K
    0.01%
  • Romanian
    5K
    0.01%
  • Marathi
    5K
    0.01%
  • Czech
    5K
    0.01%
  • Kannada
    4K
    0%
  • Hebrew
    4K
    0%
  • Gujarati
    4K
    0%
  • Bengali
    3K
    0%
  • Ukrainian
    2K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Vietnam Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    60.7M
    6.37%
  • Apparel & Accessories
    60.5M
    6.35%
  • Food & Beverage
    59.6M
    6.25%
  • Apps
    59.3M
    6.23%
  • Tech & Electronics
    58.9M
    6.18%
  • News & Entertainment
    58.3M
    6.12%
  • Business Services
    58.2M
    6.11%
  • Household Products
    57.9M
    6.08%
  • Games
    55M
    5.77%
  • Home Improvement
    52.8M
    5.55%
  • Life Services
    51.4M
    5.39%
  • Appliances
    51.3M
    5.38%
  • Baby, Kids & Maternity
    48M
    5.03%
  • Vehicles & Transportation
    43.8M
    4.6%
  • Sports & Outdoors
    42.5M
    4.46%
  • Education
    37M
    3.89%
  • Travel
    29.2M
    3.06%
  • E-Commerce
    25.9M
    2.73%
  • Financial Services
    21.7M
    2.29%
  • Pets
    20.4M
    2.14%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].

top-active