TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 109.6M Audience.

In September 2025, Ad Targeting in Mexico exceeds 108.9M.

In October 2025, Ad Targeting in Mexico exceeds 109.6M, an increase of +695K, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    62.6M
    57.14%
  • FEMALE
    46.9M
    42.86%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    26.1M
    23.85%
  • 25-34
    52.2M
    47.62%
  • 35-44
    15.4M
    14.12%
  • 45-54
    8.7M
    7.95%
  • 55+
    7M
    6.46%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    14.5M
    31.78%
  • Samsung
    10.6M
    23.25%
  • Motorola
    6.9M
    15.21%
  • OPPO
    4.4M
    9.84%
  • Xiaomi
    4.2M
    9.31%
  • HUAWEI
    2.4M
    5.28%
  • Honor
    619K
    1.36%
  • Vivo
    598K
    1.31%
  • ZTE
    495K
    1.08%
  • LG
    243K
    0.53%
  • RealMe
    217K
    0.48%
  • OnePlus
    148K
    0.32%
  • Nokia
    78K
    0.17%
  • SONY
    13K
    0.03%
  • TECNO
    9K
    0.02%
  • Infinix
    8K
    0.02%
  • ITEL
    6K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    108.4M
    90.21%
  • English
    6M
    5.06%
  • Portuguese
    931K
    0.77%
  • Italian
    720K
    0.6%
  • Tamil
    627K
    0.52%
  • French
    600K
    0.5%
  • Japanese
    309K
    0.26%
  • Traditional Chinese
    248K
    0.21%
  • Telugu
    198K
    0.16%
  • Malayalam
    195K
    0.16%
  • Swedish
    156K
    0.13%
  • Korean
    144K
    0.12%
  • Arabic
    139K
    0.12%
  • Polish
    134K
    0.11%
  • Turkish
    132K
    0.11%
  • Dutch
    124K
    0.1%
  • Kannada
    114K
    0.09%
  • Hindi
    109K
    0.09%
  • Finnish
    108K
    0.09%
  • Vietnamese
    104K
    0.09%
  • Malay
    97K
    0.08%
  • Indonesian
    85K
    0.07%
  • Hungarian
    79K
    0.07%
  • Russian
    57K
    0.05%
  • German
    56K
    0.05%
  • Marathi
    55K
    0.05%
  • Romanian
    46K
    0.04%
  • Gujarati
    36K
    0.03%
  • Thai
    29K
    0.02%
  • Punjabi
    19K
    0.02%
  • Hebrew
    7K
    0.01%
  • Czech
    7K
    0.01%
  • Ukrainian
    6K
    0%
  • Bengali
    4K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    70.5M
    6.64%
  • Apps
    68.9M
    6.5%
  • Food & Beverage
    67.7M
    6.38%
  • Beauty & Personal Care
    65M
    6.13%
  • Games
    64.1M
    6.04%
  • Apparel & Accessories
    61.6M
    5.81%
  • Tech & Electronics
    60.1M
    5.66%
  • Business Services
    59.2M
    5.58%
  • Life Services
    59.1M
    5.57%
  • Household Products
    56.1M
    5.29%
  • Vehicles & Transportation
    52.7M
    4.97%
  • Travel
    50.5M
    4.76%
  • E-Commerce
    47.5M
    4.48%
  • Financial Services
    47.4M
    4.47%
  • Home Improvement
    46.1M
    4.34%
  • Education
    45M
    4.24%
  • Appliances
    42.2M
    3.98%
  • Pets
    40.8M
    3.85%
  • Baby, Kids & Maternity
    33.7M
    3.18%
  • Sports & Outdoors
    22.7M
    2.14%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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