TikTok Ad Targeting & Audience in Turkey 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Turkey. TikTok Ad Targeting in Turkey now has more than 49M Audience.

In September 2025, Ad Targeting in Turkey exceeds 49.7M.

In October 2025, Ad Targeting in Turkey exceeds 49M, an increase of -665K, and the GDP per capita in Turkey is $8.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Turkey Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    29.5M
    60.22%
  • FEMALE
    19.5M
    39.78%

TikTok Targeting Audience Turkey Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    13.4M
    27.34%
  • 25-34
    22.5M
    45.85%
  • 35-44
    6.5M
    13.31%
  • 45-54
    3.7M
    7.56%
  • 55+
    2.9M
    5.95%

TikTok Targeting Audience Turkey Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.1M
    38.67%
  • Xiaomi
    5.9M
    25.03%
  • Samsung
    5.6M
    23.84%
  • OPPO
    1.1M
    4.95%
  • HUAWEI
    743K
    3.14%
  • Vivo
    212K
    0.9%
  • TECNO
    195K
    0.82%
  • RealMe
    193K
    0.82%
  • Infinix
    170K
    0.72%
  • LG
    119K
    0.5%
  • Honor
    61K
    0.26%
  • Nokia
    28K
    0.12%
  • OnePlus
    24K
    0.1%
  • ITEL
    24K
    0.1%
  • SONY
    4K
    0.02%
  • Motorola
    4K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • ZTE
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Turkey Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Turkish
    44.4M
    85.04%
  • Arabic
    3.7M
    7.13%
  • English
    2.6M
    4.98%
  • Russian
    500K
    0.96%
  • French
    129K
    0.25%
  • German
    111K
    0.21%
  • Traditional Chinese
    107K
    0.2%
  • Spanish
    102K
    0.2%
  • Vietnamese
    55K
    0.11%
  • Indonesian
    52K
    0.1%
  • Korean
    46K
    0.09%
  • Tamil
    43K
    0.08%
  • Italian
    32K
    0.06%
  • Ukrainian
    27K
    0.05%
  • Malay
    27K
    0.05%
  • Japanese
    27K
    0.05%
  • Portuguese
    23K
    0.04%
  • Finnish
    20K
    0.04%
  • Malayalam
    19K
    0.04%
  • Hungarian
    17K
    0.03%
  • Hindi
    17K
    0.03%
  • Polish
    16K
    0.03%
  • Swedish
    15K
    0.03%
  • Dutch
    15K
    0.03%
  • Telugu
    12K
    0.02%
  • Marathi
    11K
    0.02%
  • Kannada
    11K
    0.02%
  • Hebrew
    10K
    0.02%
  • Bengali
    9K
    0.02%
  • Thai
    8K
    0.02%
  • Romanian
    8K
    0.02%
  • Gujarati
    7K
    0.01%
  • Czech
    4K
    0.01%
  • Punjabi
    3K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Turkey Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    39.3M
    6.82%
  • Food & Beverage
    36.4M
    6.31%
  • News & Entertainment
    35.7M
    6.19%
  • Beauty & Personal Care
    35.3M
    6.13%
  • Business Services
    33.3M
    5.77%
  • Games
    33.2M
    5.77%
  • Life Services
    33.1M
    5.75%
  • Apparel & Accessories
    31.5M
    5.47%
  • Appliances
    30.6M
    5.31%
  • Tech & Electronics
    29.9M
    5.19%
  • Household Products
    29.1M
    5.04%
  • Home Improvement
    28.9M
    5.01%
  • Vehicles & Transportation
    26.3M
    4.56%
  • E-Commerce
    26M
    4.51%
  • Travel
    25.7M
    4.46%
  • Education
    23.9M
    4.16%
  • Pets
    21.5M
    3.74%
  • Financial Services
    20.9M
    3.62%
  • Baby, Kids & Maternity
    20.4M
    3.54%
  • Sports & Outdoors
    15.3M
    2.66%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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