TikTok Ad Targeting & Audience in United States 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United States. TikTok Ad Targeting in United States now has more than 170.7M Audience.

In September 2025, Ad Targeting in United States exceeds 167.9M.

In October 2025, Ad Targeting in United States exceeds 170.7M, an increase of +2.7M, and the GDP per capita in United States is $63.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United States Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    88.9M
    52.11%
  • FEMALE
    81.7M
    47.89%

TikTok Targeting Audience United States Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    28M
    16.44%
  • 25-34
    42M
    24.61%
  • 35-44
    40.1M
    23.53%
  • 45-54
    27.1M
    15.91%
  • 55+
    33.3M
    19.52%

TikTok Targeting Audience United States Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    43.2M
    76.67%
  • Samsung
    9.1M
    16.26%
  • Motorola
    3.4M
    6.17%
  • LG
    122K
    0.22%
  • OnePlus
    101K
    0.18%
  • Xiaomi
    93K
    0.16%
  • OPPO
    44K
    0.08%
  • Nokia
    34K
    0.06%
  • HUAWEI
    23K
    0.04%
  • Vivo
    20K
    0.04%
  • Infinix
    20K
    0.04%
  • ITEL
    17K
    0.03%
  • TECNO
    10K
    0.02%
  • RealMe
    9K
    0.02%
  • Honor
    7K
    0.01%
  • SONY
    4K
    0.01%
  • ZTE
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience United States Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    155M
    83.16%
  • Spanish
    25.5M
    13.7%
  • French
    873K
    0.47%
  • Arabic
    638K
    0.34%
  • Japanese
    588K
    0.32%
  • Traditional Chinese
    525K
    0.28%
  • Portuguese
    491K
    0.26%
  • Russian
    412K
    0.22%
  • Italian
    286K
    0.15%
  • Korean
    243K
    0.13%
  • Vietnamese
    233K
    0.12%
  • German
    202K
    0.11%
  • Hindi
    172K
    0.09%
  • Indonesian
    152K
    0.08%
  • Polish
    138K
    0.07%
  • Hungarian
    123K
    0.07%
  • Dutch
    77K
    0.04%
  • Turkish
    73K
    0.04%
  • Swedish
    67K
    0.04%
  • Ukrainian
    61K
    0.03%
  • Thai
    52K
    0.03%
  • Tamil
    52K
    0.03%
  • Malay
    50K
    0.03%
  • Finnish
    45K
    0.02%
  • Romanian
    40K
    0.02%
  • Punjabi
    40K
    0.02%
  • Malayalam
    34K
    0.02%
  • Telugu
    30K
    0.02%
  • Gujarati
    30K
    0.02%
  • Bengali
    27K
    0.01%
  • Marathi
    23K
    0.01%
  • Hebrew
    23K
    0.01%
  • Greek
    19K
    0.01%
  • Kannada
    15K
    0.01%
  • Czech
    14K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok United States Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    124.6M
    6.51%
  • News & Entertainment
    123.8M
    6.47%
  • Beauty & Personal Care
    114.3M
    5.97%
  • Business Services
    111.6M
    5.83%
  • Food & Beverage
    111.5M
    5.83%
  • Games
    110.5M
    5.78%
  • Apparel & Accessories
    110.1M
    5.75%
  • Life Services
    106.9M
    5.59%
  • Tech & Electronics
    103.7M
    5.42%
  • Home Improvement
    100.1M
    5.23%
  • Household Products
    99.8M
    5.21%
  • Travel
    96.8M
    5.06%
  • Financial Services
    96.8M
    5.06%
  • Vehicles & Transportation
    93.1M
    4.87%
  • Appliances
    87.5M
    4.57%
  • Pets
    76.7M
    4.01%
  • Education
    76.7M
    4.01%
  • Sports & Outdoors
    71.5M
    3.74%
  • Baby, Kids & Maternity
    60M
    3.14%
  • E-Commerce
    37.5M
    1.96%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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