TikTok Ad Targeting & Audience in Poland 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Poland. TikTok Ad Targeting in Poland now has more than 13.8M Audience.

In September 2025, Ad Targeting in Poland exceeds 13.7M.

In October 2025, Ad Targeting in Poland exceeds 13.8M, an increase of +42K, and the GDP per capita in Poland is $15.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Poland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    5.5M
    39.99%
  • FEMALE
    8.2M
    60.01%

TikTok Targeting Audience Poland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.3M
    24.36%
  • 25-34
    4.6M
    33.27%
  • 35-44
    2.8M
    20.89%
  • 45-54
    1.9M
    14.24%
  • 55+
    1M
    7.24%

TikTok Targeting Audience Poland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    2.1M
    39.57%
  • Samsung
    1.6M
    30.46%
  • Xiaomi
    810K
    14.7%
  • OPPO
    253K
    4.59%
  • Motorola
    175K
    3.18%
  • RealMe
    146K
    2.65%
  • HUAWEI
    142K
    2.58%
  • Vivo
    60K
    1.09%
  • LG
    20K
    0.36%
  • OnePlus
    15K
    0.27%
  • Honor
    10K
    0.18%
  • Nokia
    7K
    0.13%
  • SONY
    6K
    0.11%
  • Infinix
    2K
    0.04%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • TECNO
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Poland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Polish
    12.6M
    75.66%
  • English
    2.1M
    12.89%
  • Russian
    618K
    3.7%
  • Ukrainian
    390K
    2.33%
  • Tamil
    177K
    1.06%
  • German
    112K
    0.67%
  • Spanish
    100K
    0.6%
  • Portuguese
    61K
    0.36%
  • Traditional Chinese
    54K
    0.32%
  • Telugu
    49K
    0.29%
  • Swedish
    48K
    0.29%
  • French
    46K
    0.28%
  • Turkish
    44K
    0.26%
  • Italian
    36K
    0.22%
  • Vietnamese
    32K
    0.19%
  • Romanian
    18K
    0.11%
  • Korean
    14K
    0.08%
  • Japanese
    13K
    0.08%
  • Dutch
    11K
    0.07%
  • Arabic
    11K
    0.07%
  • Hungarian
    10K
    0.06%
  • Thai
    9K
    0.05%
  • Indonesian
    8K
    0.05%
  • Finnish
    8K
    0.05%
  • Czech
    8K
    0.05%
  • Malayalam
    7K
    0.04%
  • Hindi
    6K
    0.04%
  • Malay
    5K
    0.03%
  • Kannada
    4K
    0.02%
  • Greek
    3K
    0.02%
  • Marathi
    2K
    0.01%
  • Gujarati
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Poland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    7.6M
    5.8%
  • News & Entertainment
    7.5M
    5.71%
  • Beauty & Personal Care
    7.5M
    5.68%
  • Apparel & Accessories
    7.4M
    5.61%
  • Food & Beverage
    7.3M
    5.51%
  • Games
    7.1M
    5.38%
  • Life Services
    7M
    5.34%
  • Home Improvement
    7M
    5.34%
  • Business Services
    7M
    5.33%
  • Household Products
    6.8M
    5.17%
  • Tech & Electronics
    6.8M
    5.14%
  • E-Commerce
    6.8M
    5.14%
  • Appliances
    6.5M
    4.91%
  • Vehicles & Transportation
    6.4M
    4.83%
  • Travel
    6.3M
    4.78%
  • Financial Services
    5.9M
    4.51%
  • Education
    5.7M
    4.34%
  • Pets
    5.5M
    4.2%
  • Sports & Outdoors
    5.4M
    4.12%
  • Baby, Kids & Maternity
    4.1M
    3.16%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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