TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 145.5M Audience.

In September 2025, Ad Targeting in Brazil exceeds 140.8M.

In October 2025, Ad Targeting in Brazil exceeds 145.5M, an increase of +4.7M, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    86.8M
    59.68%
  • FEMALE
    58.6M
    40.32%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    30.9M
    21.24%
  • 25-34
    56.7M
    38.97%
  • 35-44
    24.4M
    16.78%
  • 45-54
    16.4M
    11.32%
  • 55+
    17M
    11.69%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    25.7M
    38.38%
  • Apple
    20.5M
    30.56%
  • Motorola
    11.4M
    17.07%
  • Xiaomi
    7.5M
    11.3%
  • LG
    798K
    1.19%
  • RealMe
    394K
    0.59%
  • OPPO
    200K
    0.3%
  • Infinix
    171K
    0.25%
  • Nokia
    134K
    0.2%
  • TECNO
    39K
    0.06%
  • HUAWEI
    20K
    0.03%
  • OnePlus
    12K
    0.02%
  • Vivo
    8K
    0.01%
  • Honor
    8K
    0.01%
  • ZTE
    7K
    0.01%
  • ITEL
    5K
    0.01%
  • SONY
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    143.9M
    92.17%
  • English
    5.8M
    3.73%
  • Spanish
    2.8M
    1.83%
  • Tamil
    889K
    0.57%
  • Traditional Chinese
    374K
    0.24%
  • Swedish
    307K
    0.2%
  • French
    304K
    0.19%
  • Telugu
    287K
    0.18%
  • Italian
    243K
    0.16%
  • Vietnamese
    212K
    0.14%
  • Turkish
    157K
    0.1%
  • Russian
    84K
    0.05%
  • Romanian
    82K
    0.05%
  • Korean
    80K
    0.05%
  • Japanese
    80K
    0.05%
  • Thai
    71K
    0.05%
  • German
    48K
    0.03%
  • Arabic
    37K
    0.02%
  • Finnish
    33K
    0.02%
  • Indonesian
    32K
    0.02%
  • Dutch
    31K
    0.02%
  • Malayalam
    28K
    0.02%
  • Polish
    26K
    0.02%
  • Hungarian
    22K
    0.01%
  • Hindi
    20K
    0.01%
  • Malay
    16K
    0.01%
  • Kannada
    16K
    0.01%
  • Ukrainian
    13K
    0.01%
  • Gujarati
    10K
    0.01%
  • Czech
    10K
    0.01%
  • Marathi
    8K
    0.01%
  • Bengali
    6K
    0%
  • Punjabi
    4K
    0%
  • Hebrew
    4K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    94.6M
    7.53%
  • News & Entertainment
    87.5M
    6.96%
  • Beauty & Personal Care
    82.4M
    6.56%
  • Games
    79.6M
    6.33%
  • Business Services
    78.7M
    6.26%
  • Food & Beverage
    77.9M
    6.2%
  • Life Services
    73.2M
    5.82%
  • Apparel & Accessories
    67.7M
    5.39%
  • Tech & Electronics
    67.4M
    5.36%
  • Household Products
    63.8M
    5.07%
  • Vehicles & Transportation
    61.6M
    4.9%
  • Home Improvement
    59.5M
    4.73%
  • Travel
    56.7M
    4.51%
  • Appliances
    55M
    4.38%
  • Education
    52.3M
    4.16%
  • Financial Services
    50.2M
    3.99%
  • E-Commerce
    48.6M
    3.87%
  • Sports & Outdoors
    37.3M
    2.97%
  • Baby, Kids & Maternity
    34.8M
    2.77%
  • Pets
    28.3M
    2.25%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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