TikTok Ad Targeting & Audience in Thailand 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Thailand. TikTok Ad Targeting in Thailand now has more than 61.9M Audience.

In September 2025, Ad Targeting in Thailand exceeds 62.7M.

In October 2025, Ad Targeting in Thailand exceeds 61.9M, an increase of -854K, and the GDP per capita in Thailand is $7.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Thailand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    27.8M
    45%
  • FEMALE
    34M
    55%

TikTok Targeting Audience Thailand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    11.5M
    18.7%
  • 25-34
    24.3M
    39.28%
  • 35-44
    11.9M
    19.27%
  • 45-54
    7M
    11.35%
  • 55+
    7M
    11.39%

TikTok Targeting Audience Thailand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.1M
    37.63%
  • OPPO
    5.7M
    19.54%
  • Samsung
    4.9M
    16.6%
  • Vivo
    4.3M
    14.75%
  • Xiaomi
    1.2M
    4.37%
  • RealMe
    1M
    3.58%
  • HUAWEI
    536K
    1.81%
  • Infinix
    200K
    0.68%
  • Honor
    74K
    0.25%
  • TECNO
    63K
    0.21%
  • ITEL
    57K
    0.19%
  • Motorola
    45K
    0.15%
  • OnePlus
    23K
    0.08%
  • Nokia
    23K
    0.08%
  • ZTE
    15K
    0.05%
  • SONY
    4K
    0.01%
  • LG
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Thailand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Thai
    57.2M
    88.34%
  • English
    6.2M
    9.66%
  • Traditional Chinese
    335K
    0.52%
  • Vietnamese
    192K
    0.3%
  • Korean
    101K
    0.16%
  • Japanese
    100K
    0.15%
  • Spanish
    75K
    0.12%
  • Russian
    46K
    0.07%
  • Indonesian
    43K
    0.07%
  • Tamil
    40K
    0.06%
  • Malay
    40K
    0.06%
  • Hebrew
    40K
    0.06%
  • Arabic
    36K
    0.06%
  • Turkish
    33K
    0.05%
  • French
    30K
    0.05%
  • Hindi
    22K
    0.03%
  • Portuguese
    18K
    0.03%
  • German
    17K
    0.03%
  • Hungarian
    15K
    0.02%
  • Italian
    14K
    0.02%
  • Telugu
    13K
    0.02%
  • Swedish
    12K
    0.02%
  • Polish
    12K
    0.02%
  • Malayalam
    11K
    0.02%
  • Dutch
    10K
    0.02%
  • Finnish
    7K
    0.01%
  • Gujarati
    5K
    0.01%
  • Marathi
    4K
    0.01%
  • Kannada
    4K
    0.01%
  • Ukrainian
    3K
    0%
  • Romanian
    3K
    0%
  • Bengali
    3K
    0%
  • Punjabi
    2K
    0%
  • Czech
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Thailand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    47.6M
    6.45%
  • Food & Beverage
    45.4M
    6.15%
  • Apparel & Accessories
    45.4M
    6.15%
  • Tech & Electronics
    44.5M
    6.03%
  • News & Entertainment
    44.1M
    5.97%
  • Apps
    43.6M
    5.9%
  • Household Products
    42.8M
    5.8%
  • Business Services
    41.5M
    5.62%
  • Home Improvement
    40.3M
    5.46%
  • Life Services
    38.9M
    5.27%
  • Vehicles & Transportation
    38.7M
    5.25%
  • Appliances
    38.1M
    5.16%
  • Games
    35.8M
    4.85%
  • E-Commerce
    30.4M
    4.12%
  • Sports & Outdoors
    30.3M
    4.11%
  • Baby, Kids & Maternity
    29M
    3.93%
  • Travel
    28.2M
    3.82%
  • Pets
    26.6M
    3.61%
  • Financial Services
    23.5M
    3.19%
  • Education
    23.5M
    3.19%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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