TikTok Ad Targeting & Audience in Japan 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Japan. TikTok Ad Targeting in Japan now has more than 43M Audience.

In September 2025, Ad Targeting in Japan exceeds 41.5M.

In October 2025, Ad Targeting in Japan exceeds 43M, an increase of +1.5M, and the GDP per capita in Japan is $40.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Japan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    21.1M
    49.15%
  • FEMALE
    21.9M
    50.85%

TikTok Targeting Audience Japan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9M
    20.94%
  • 25-34
    13.4M
    31.28%
  • 35-44
    9.2M
    21.47%
  • 45-54
    6.5M
    15.16%
  • 55+
    4.8M
    11.14%

TikTok Targeting Audience Japan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    12.7M
    79.06%
  • Samsung
    1.6M
    10.3%
  • SONY
    716K
    4.43%
  • OPPO
    451K
    2.79%
  • Xiaomi
    295K
    1.82%
  • HUAWEI
    117K
    0.72%
  • LG
    50K
    0.31%
  • Vivo
    29K
    0.18%
  • RealMe
    16K
    0.1%
  • Motorola
    14K
    0.09%
  • ZTE
    9K
    0.06%
  • Honor
    6K
    0.04%
  • OnePlus
    5K
    0.03%
  • Infinix
    5K
    0.03%
  • TECNO
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Nokia
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Japan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Japanese
    39.6M
    86.43%
  • English
    3.2M
    7.04%
  • Vietnamese
    968K
    2.11%
  • Traditional Chinese
    522K
    1.14%
  • Indonesian
    317K
    0.69%
  • Korean
    294K
    0.64%
  • Portuguese
    168K
    0.37%
  • Thai
    109K
    0.24%
  • Spanish
    108K
    0.24%
  • Tamil
    67K
    0.15%
  • Russian
    62K
    0.14%
  • Hindi
    52K
    0.11%
  • Malay
    50K
    0.11%
  • Telugu
    33K
    0.07%
  • Turkish
    27K
    0.06%
  • Polish
    27K
    0.06%
  • French
    24K
    0.05%
  • Swedish
    23K
    0.05%
  • Malayalam
    20K
    0.04%
  • Dutch
    17K
    0.04%
  • Italian
    15K
    0.03%
  • Arabic
    15K
    0.03%
  • Marathi
    13K
    0.03%
  • Kannada
    9K
    0.02%
  • German
    9K
    0.02%
  • Romanian
    7K
    0.02%
  • Hebrew
    7K
    0.02%
  • Punjabi
    5K
    0.01%
  • Gujarati
    5K
    0.01%
  • Finnish
    5K
    0.01%
  • Bengali
    4K
    0.01%
  • Ukrainian
    3K
    0.01%
  • Hungarian
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Japan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    28.5M
    7.56%
  • Apps
    27.3M
    7.25%
  • Games
    25.4M
    6.75%
  • Business Services
    25.4M
    6.74%
  • Beauty & Personal Care
    24.8M
    6.6%
  • Apparel & Accessories
    23M
    6.11%
  • Food & Beverage
    22.9M
    6.1%
  • Life Services
    22.7M
    6.02%
  • Tech & Electronics
    22.1M
    5.87%
  • Household Products
    19.3M
    5.13%
  • Appliances
    18.9M
    5.03%
  • Financial Services
    17.9M
    4.77%
  • Travel
    17.2M
    4.58%
  • Vehicles & Transportation
    15.7M
    4.19%
  • Education
    15.3M
    4.07%
  • Home Improvement
    14.8M
    3.95%
  • Sports & Outdoors
    11.2M
    2.99%
  • E-Commerce
    10.8M
    2.89%
  • Pets
    6.7M
    1.8%
  • Baby, Kids & Maternity
    6M
    1.61%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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