TikTok Ad Targeting & Audience in South Africa 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 32.5M Audience.

In September 2025, Ad Targeting in South Africa exceeds 31.6M.

In October 2025, Ad Targeting in South Africa exceeds 32.5M, an increase of +937K, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    19.9M
    61.25%
  • FEMALE
    12.6M
    38.75%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.1M
    25.07%
  • 25-34
    14.9M
    45.89%
  • 35-44
    5.5M
    16.9%
  • 45-54
    2.3M
    7.23%
  • 55+
    1.5M
    4.91%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    5.3M
    46.08%
  • Apple
    2.5M
    21.78%
  • HUAWEI
    2M
    17.67%
  • OPPO
    531K
    4.56%
  • Vivo
    289K
    2.48%
  • Nokia
    287K
    2.46%
  • Xiaomi
    205K
    1.76%
  • TECNO
    193K
    1.66%
  • Honor
    87K
    0.75%
  • LG
    35K
    0.3%
  • ITEL
    26K
    0.22%
  • SONY
    8K
    0.07%
  • Infinix
    7K
    0.06%
  • ZTE
    6K
    0.05%
  • Motorola
    4K
    0.03%
  • RealMe
    3K
    0.03%
  • OnePlus
    3K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    32.3M
    90.18%
  • Tamil
    607K
    1.69%
  • Portuguese
    324K
    0.9%
  • Spanish
    274K
    0.76%
  • Telugu
    223K
    0.62%
  • Malayalam
    200K
    0.56%
  • Italian
    171K
    0.48%
  • French
    168K
    0.47%
  • Dutch
    146K
    0.41%
  • Hindi
    138K
    0.38%
  • Polish
    126K
    0.35%
  • Indonesian
    121K
    0.34%
  • Malay
    119K
    0.33%
  • Japanese
    118K
    0.33%
  • Swedish
    110K
    0.31%
  • Turkish
    94K
    0.26%
  • Traditional Chinese
    90K
    0.25%
  • Kannada
    80K
    0.22%
  • Vietnamese
    65K
    0.18%
  • Finnish
    62K
    0.17%
  • Gujarati
    58K
    0.16%
  • Marathi
    36K
    0.1%
  • Arabic
    31K
    0.09%
  • Punjabi
    29K
    0.08%
  • Hungarian
    25K
    0.07%
  • Russian
    21K
    0.06%
  • Romanian
    21K
    0.06%
  • Thai
    18K
    0.05%
  • German
    16K
    0.04%
  • Korean
    11K
    0.03%
  • Bengali
    8K
    0.02%
  • Czech
    4K
    0.01%
  • Hebrew
    3K
    0.01%
  • Ukrainian
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    24M
    7.5%
  • News & Entertainment
    23.5M
    7.35%
  • Beauty & Personal Care
    21.6M
    6.76%
  • Business Services
    21.3M
    6.65%
  • Financial Services
    20.4M
    6.37%
  • Food & Beverage
    19.8M
    6.21%
  • Life Services
    18.7M
    5.85%
  • Games
    18.3M
    5.74%
  • Tech & Electronics
    18.2M
    5.7%
  • Vehicles & Transportation
    16.9M
    5.29%
  • Apparel & Accessories
    16.7M
    5.23%
  • Household Products
    16.2M
    5.09%
  • Travel
    15M
    4.68%
  • Education
    14.6M
    4.57%
  • Home Improvement
    13.2M
    4.13%
  • Baby, Kids & Maternity
    11M
    3.45%
  • E-Commerce
    8.7M
    2.72%
  • Appliances
    8.5M
    2.67%
  • Pets
    7.4M
    2.31%
  • Sports & Outdoors
    5.6M
    1.75%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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