TikTok Ad Targeting & Audience in United Arab Emirates 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Arab Emirates. TikTok Ad Targeting in United Arab Emirates now has more than 13.8M Audience.

In September 2025, Ad Targeting in United Arab Emirates exceeds 13.5M.

In October 2025, Ad Targeting in United Arab Emirates exceeds 13.8M, an increase of +380K, and the GDP per capita in United Arab Emirates is $43.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Arab Emirates Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.3M
    67.31%
  • FEMALE
    4.5M
    32.69%

TikTok Targeting Audience United Arab Emirates Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.6M
    18.81%
  • 25-34
    7M
    50.41%
  • 35-44
    2.7M
    20.09%
  • 45-54
    941K
    6.77%
  • 55+
    543K
    3.91%

TikTok Targeting Audience United Arab Emirates Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    2M
    34.82%
  • Apple
    1.9M
    32.5%
  • Xiaomi
    492K
    8.18%
  • OPPO
    447K
    7.43%
  • Vivo
    314K
    5.22%
  • HUAWEI
    265K
    4.41%
  • Infinix
    104K
    1.73%
  • RealMe
    99K
    1.65%
  • TECNO
    77K
    1.28%
  • OnePlus
    59K
    0.98%
  • Honor
    53K
    0.88%
  • Nokia
    17K
    0.28%
  • Motorola
    13K
    0.22%
  • SONY
    7K
    0.12%
  • ITEL
    7K
    0.12%
  • LG
    6K
    0.1%
  • ZTE
    3K
    0.05%
  • Zen Admire Unity
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience United Arab Emirates Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    11.1M
    62.15%
  • Arabic
    3.6M
    20.31%
  • Hindi
    728K
    4.06%
  • Malayalam
    302K
    1.69%
  • Bengali
    301K
    1.68%
  • Tamil
    219K
    1.22%
  • French
    189K
    1.05%
  • Indonesian
    145K
    0.81%
  • Spanish
    143K
    0.8%
  • Punjabi
    131K
    0.73%
  • Telugu
    120K
    0.67%
  • Russian
    113K
    0.63%
  • Malay
    97K
    0.54%
  • Turkish
    71K
    0.4%
  • Portuguese
    57K
    0.32%
  • Japanese
    54K
    0.3%
  • Italian
    54K
    0.3%
  • Traditional Chinese
    51K
    0.28%
  • Marathi
    47K
    0.26%
  • Vietnamese
    44K
    0.25%
  • Gujarati
    37K
    0.21%
  • Polish
    32K
    0.18%
  • Hebrew
    30K
    0.17%
  • Thai
    29K
    0.16%
  • Kannada
    28K
    0.16%
  • Swedish
    25K
    0.14%
  • Dutch
    22K
    0.12%
  • Finnish
    18K
    0.1%
  • Korean
    12K
    0.07%
  • German
    11K
    0.06%
  • Romanian
    10K
    0.06%
  • Hungarian
    10K
    0.06%
  • Ukrainian
    4K
    0.02%
  • Czech
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok United Arab Emirates Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    10.7M
    6.73%
  • News & Entertainment
    10.5M
    6.63%
  • Food & Beverage
    10.2M
    6.42%
  • Beauty & Personal Care
    10M
    6.29%
  • Business Services
    9.9M
    6.24%
  • Travel
    9.6M
    6.08%
  • Apparel & Accessories
    9.5M
    5.96%
  • Tech & Electronics
    9.3M
    5.86%
  • Life Services
    9.2M
    5.82%
  • Vehicles & Transportation
    8.8M
    5.54%
  • Games
    8.8M
    5.52%
  • Household Products
    8.2M
    5.19%
  • Home Improvement
    8M
    5.05%
  • Appliances
    7.6M
    4.8%
  • Education
    6.5M
    4.09%
  • E-Commerce
    5.9M
    3.72%
  • Baby, Kids & Maternity
    5M
    3.15%
  • Financial Services
    4.7M
    2.97%
  • Sports & Outdoors
    4.6M
    2.92%
  • Pets
    1.6M
    1.04%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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