TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 18.3M Audience.

In September 2025, Ad Targeting in Canada exceeds 18.2M.

In October 2025, Ad Targeting in Canada exceeds 18.3M, an increase of +34K, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10M
    55.04%
  • FEMALE
    8.2M
    44.96%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    4.3M
    23.6%
  • 25-34
    8.2M
    44.77%
  • 35-44
    2.6M
    14.63%
  • 45-54
    1.6M
    9.17%
  • 55+
    1.4M
    7.83%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.8M
    71.56%
  • Samsung
    1.6M
    23.82%
  • Motorola
    115K
    1.69%
  • LG
    46K
    0.67%
  • HUAWEI
    45K
    0.66%
  • Xiaomi
    42K
    0.62%
  • OPPO
    19K
    0.28%
  • OnePlus
    15K
    0.22%
  • Vivo
    9K
    0.13%
  • TECNO
    5K
    0.07%
  • RealMe
    5K
    0.07%
  • Infinix
    5K
    0.07%
  • Honor
    3K
    0.04%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • SONY
    1K
    0.01%
  • Nokia
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    15.3M
    71.15%
  • French
    3.1M
    14.75%
  • Spanish
    665K
    3.09%
  • Tamil
    272K
    1.26%
  • Punjabi
    199K
    0.92%
  • Arabic
    199K
    0.92%
  • Hindi
    176K
    0.82%
  • Russian
    156K
    0.72%
  • Italian
    140K
    0.65%
  • Portuguese
    123K
    0.57%
  • Telugu
    105K
    0.49%
  • Vietnamese
    94K
    0.44%
  • Malayalam
    83K
    0.39%
  • Traditional Chinese
    78K
    0.36%
  • Japanese
    74K
    0.34%
  • Turkish
    73K
    0.34%
  • Dutch
    64K
    0.3%
  • Indonesian
    57K
    0.26%
  • Polish
    56K
    0.26%
  • Ukrainian
    51K
    0.24%
  • Swedish
    50K
    0.23%
  • Malay
    43K
    0.2%
  • Korean
    41K
    0.19%
  • Kannada
    38K
    0.18%
  • Gujarati
    38K
    0.18%
  • Hungarian
    31K
    0.14%
  • Finnish
    25K
    0.12%
  • Romanian
    21K
    0.1%
  • Marathi
    21K
    0.1%
  • Thai
    18K
    0.08%
  • German
    18K
    0.08%
  • Hebrew
    10K
    0.05%
  • Bengali
    7K
    0.03%
  • Greek
    5K
    0.02%
  • Czech
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    12.1M
    6.45%
  • News & Entertainment
    11.7M
    6.27%
  • Food & Beverage
    11.3M
    6.04%
  • Games
    11.2M
    6%
  • Beauty & Personal Care
    10.8M
    5.77%
  • Business Services
    10.7M
    5.74%
  • Apparel & Accessories
    10.1M
    5.38%
  • Vehicles & Transportation
    10M
    5.36%
  • Life Services
    9.8M
    5.26%
  • Household Products
    9.8M
    5.22%
  • Home Improvement
    9.6M
    5.16%
  • Travel
    9.4M
    5.03%
  • Financial Services
    9.3M
    4.98%
  • Tech & Electronics
    8.8M
    4.72%
  • Pets
    8.3M
    4.41%
  • Appliances
    7.8M
    4.16%
  • E-Commerce
    7.2M
    3.88%
  • Sports & Outdoors
    6.8M
    3.66%
  • Education
    6.1M
    3.28%
  • Baby, Kids & Maternity
    6M
    3.24%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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