TikTok Ad Targeting & Audience in Argentina 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Argentina. TikTok Ad Targeting in Argentina now has more than 32.4M Audience.

In September 2025, Ad Targeting in Argentina exceeds 32M.

In October 2025, Ad Targeting in Argentina exceeds 32.4M, an increase of +437K, and the GDP per capita in Argentina is $8.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Argentina Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    17.9M
    55.24%
  • FEMALE
    14.5M
    44.76%

TikTok Targeting Audience Argentina Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    7.9M
    24.4%
  • 25-34
    14M
    43.24%
  • 35-44
    4.9M
    15.11%
  • 45-54
    3M
    9.35%
  • 55+
    2.5M
    7.9%

TikTok Targeting Audience Argentina Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    6.6M
    46.59%
  • Motorola
    3.3M
    23.44%
  • Apple
    3.3M
    23.1%
  • Xiaomi
    676K
    4.73%
  • LG
    140K
    0.98%
  • HUAWEI
    40K
    0.28%
  • RealMe
    38K
    0.27%
  • OPPO
    26K
    0.18%
  • ZTE
    21K
    0.15%
  • Nokia
    14K
    0.1%
  • TECNO
    8K
    0.06%
  • Vivo
    5K
    0.03%
  • OnePlus
    4K
    0.03%
  • Honor
    4K
    0.03%
  • SONY
    2K
    0.01%
  • Infinix
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Argentina Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    32.2M
    89.65%
  • English
    1.5M
    4.3%
  • Portuguese
    531K
    1.48%
  • Italian
    378K
    1.05%
  • Tamil
    244K
    0.68%
  • French
    133K
    0.37%
  • Telugu
    74K
    0.21%
  • Japanese
    69K
    0.19%
  • Malayalam
    63K
    0.18%
  • Traditional Chinese
    62K
    0.17%
  • Swedish
    62K
    0.17%
  • Finnish
    54K
    0.15%
  • Dutch
    50K
    0.14%
  • Kannada
    46K
    0.13%
  • Hungarian
    42K
    0.12%
  • Vietnamese
    40K
    0.11%
  • Polish
    40K
    0.11%
  • Turkish
    38K
    0.11%
  • Hindi
    35K
    0.1%
  • Russian
    34K
    0.09%
  • Malay
    32K
    0.09%
  • Korean
    26K
    0.07%
  • Romanian
    25K
    0.07%
  • Indonesian
    24K
    0.07%
  • Marathi
    16K
    0.04%
  • Gujarati
    13K
    0.04%
  • German
    13K
    0.04%
  • Thai
    10K
    0.03%
  • Punjabi
    6K
    0.02%
  • Arabic
    5K
    0.01%
  • Hebrew
    4K
    0.01%
  • Ukrainian
    2K
    0.01%
  • Czech
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Argentina Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    22M
    7.07%
  • News & Entertainment
    21.4M
    6.9%
  • Beauty & Personal Care
    19.6M
    6.29%
  • Food & Beverage
    19.4M
    6.24%
  • Games
    19.3M
    6.2%
  • Household Products
    18.7M
    6.02%
  • Business Services
    18.4M
    5.91%
  • Life Services
    17.7M
    5.7%
  • Travel
    17M
    5.48%
  • Apparel & Accessories
    16.9M
    5.44%
  • Vehicles & Transportation
    16.8M
    5.41%
  • Financial Services
    15.2M
    4.89%
  • Tech & Electronics
    14.4M
    4.63%
  • Home Improvement
    14.3M
    4.59%
  • E-Commerce
    12.7M
    4.1%
  • Appliances
    12.5M
    4.02%
  • Baby, Kids & Maternity
    10M
    3.23%
  • Education
    9.9M
    3.19%
  • Pets
    8.9M
    2.87%
  • Sports & Outdoors
    5.6M
    1.83%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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