TikTok Ad Targeting & Audience in France 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 25.9M Audience.

In September 2025, Ad Targeting in France exceeds 25.4M.

In October 2025, Ad Targeting in France exceeds 25.9M, an increase of +423K, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.7M
    41.49%
  • FEMALE
    15.1M
    58.51%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.3M
    24.61%
  • 25-34
    7.4M
    28.89%
  • 35-44
    5.6M
    21.9%
  • 45-54
    3.7M
    14.58%
  • 55+
    2.5M
    10.01%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    7.4M
    61.61%
  • Samsung
    3M
    24.74%
  • Xiaomi
    889K
    7.3%
  • OPPO
    353K
    2.9%
  • HUAWEI
    192K
    1.58%
  • Vivo
    55K
    0.45%
  • Honor
    49K
    0.4%
  • OnePlus
    43K
    0.35%
  • RealMe
    27K
    0.22%
  • Motorola
    25K
    0.21%
  • SONY
    11K
    0.09%
  • Nokia
    5K
    0.04%
  • TECNO
    3K
    0.02%
  • Infinix
    3K
    0.02%
  • LG
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    24.4M
    75.47%
  • English
    3.3M
    10.29%
  • Spanish
    555K
    1.71%
  • Tamil
    518K
    1.6%
  • Arabic
    508K
    1.57%
  • Portuguese
    442K
    1.36%
  • Italian
    418K
    1.29%
  • Turkish
    291K
    0.9%
  • Romanian
    206K
    0.63%
  • Russian
    197K
    0.61%
  • Malayalam
    147K
    0.45%
  • Telugu
    146K
    0.45%
  • Polish
    118K
    0.36%
  • Dutch
    115K
    0.35%
  • Traditional Chinese
    112K
    0.35%
  • German
    102K
    0.31%
  • Swedish
    93K
    0.29%
  • Kannada
    80K
    0.25%
  • Hindi
    69K
    0.21%
  • Japanese
    68K
    0.21%
  • Vietnamese
    67K
    0.21%
  • Indonesian
    60K
    0.18%
  • Malay
    59K
    0.18%
  • Hungarian
    49K
    0.15%
  • Korean
    39K
    0.12%
  • Gujarati
    34K
    0.1%
  • Ukrainian
    25K
    0.08%
  • Thai
    24K
    0.07%
  • Marathi
    18K
    0.06%
  • Finnish
    15K
    0.05%
  • Punjabi
    14K
    0.04%
  • Hebrew
    8K
    0.02%
  • Bengali
    7K
    0.02%
  • Czech
    6K
    0.02%
  • Greek
    5K
    0.02%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    15.1M
    5.98%
  • News & Entertainment
    14.4M
    5.7%
  • Business Services
    14.2M
    5.65%
  • Beauty & Personal Care
    14.1M
    5.59%
  • Apparel & Accessories
    13.9M
    5.52%
  • Food & Beverage
    13.9M
    5.49%
  • Life Services
    13.7M
    5.42%
  • Travel
    13.5M
    5.34%
  • Games
    13.2M
    5.24%
  • Home Improvement
    13M
    5.14%
  • Household Products
    12.8M
    5.08%
  • Tech & Electronics
    12.3M
    4.86%
  • Appliances
    12M
    4.77%
  • E-Commerce
    11.9M
    4.72%
  • Financial Services
    11.5M
    4.56%
  • Vehicles & Transportation
    11.1M
    4.4%
  • Baby, Kids & Maternity
    10.8M
    4.28%
  • Education
    10.6M
    4.22%
  • Pets
    10.3M
    4.08%
  • Sports & Outdoors
    10M
    3.96%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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