TikTok Ad Targeting & Audience in Italy 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Italy. TikTok Ad Targeting in Italy now has more than 24.2M Audience.

In September 2025, Ad Targeting in Italy exceeds 23.9M.

In October 2025, Ad Targeting in Italy exceeds 24.2M, an increase of +313K, and the GDP per capita in Italy is $31.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Italy Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.9M
    41.19%
  • FEMALE
    14.2M
    58.81%

TikTok Targeting Audience Italy Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5M
    20.77%
  • 25-34
    5.6M
    23.25%
  • 35-44
    4.2M
    17.38%
  • 45-54
    4.3M
    17.92%
  • 55+
    5M
    20.69%

TikTok Targeting Audience Italy Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.9M
    46.45%
  • Samsung
    2.9M
    27.79%
  • Xiaomi
    1.3M
    12.59%
  • OPPO
    812K
    7.56%
  • HUAWEI
    247K
    2.3%
  • RealMe
    102K
    0.95%
  • Motorola
    76K
    0.71%
  • Honor
    60K
    0.56%
  • Vivo
    42K
    0.39%
  • OnePlus
    41K
    0.38%
  • LG
    15K
    0.14%
  • ZTE
    6K
    0.06%
  • Nokia
    5K
    0.05%
  • TECNO
    2K
    0.02%
  • SONY
    2K
    0.02%
  • Infinix
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Italy Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Italian
    21.9M
    74.12%
  • English
    3.6M
    12.18%
  • Spanish
    750K
    2.54%
  • French
    512K
    1.73%
  • Tamil
    374K
    1.27%
  • Romanian
    372K
    1.26%
  • Arabic
    242K
    0.82%
  • Portuguese
    222K
    0.75%
  • Russian
    204K
    0.69%
  • German
    185K
    0.63%
  • Telugu
    147K
    0.5%
  • Traditional Chinese
    133K
    0.45%
  • Malayalam
    100K
    0.34%
  • Polish
    89K
    0.3%
  • Swedish
    79K
    0.27%
  • Turkish
    70K
    0.24%
  • Dutch
    69K
    0.23%
  • Ukrainian
    66K
    0.22%
  • Kannada
    60K
    0.2%
  • Vietnamese
    52K
    0.18%
  • Japanese
    48K
    0.16%
  • Hindi
    46K
    0.16%
  • Malay
    43K
    0.15%
  • Punjabi
    40K
    0.14%
  • Bengali
    23K
    0.08%
  • Korean
    19K
    0.06%
  • Thai
    18K
    0.06%
  • Hungarian
    18K
    0.06%
  • Finnish
    15K
    0.05%
  • Marathi
    14K
    0.05%
  • Indonesian
    11K
    0.04%
  • Greek
    9K
    0.03%
  • Gujarati
    7K
    0.02%
  • Czech
    4K
    0.01%
  • Hebrew
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Italy Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    13.7M
    5.93%
  • Apps
    13.7M
    5.93%
  • Beauty & Personal Care
    13.6M
    5.88%
  • Apparel & Accessories
    13.4M
    5.8%
  • Food & Beverage
    13.1M
    5.65%
  • Business Services
    13M
    5.65%
  • Life Services
    12.2M
    5.28%
  • Travel
    12.1M
    5.26%
  • Tech & Electronics
    12M
    5.18%
  • Household Products
    12M
    5.18%
  • Home Improvement
    11.9M
    5.16%
  • Appliances
    11.6M
    5.02%
  • Games
    11.5M
    4.99%
  • Vehicles & Transportation
    11.2M
    4.84%
  • E-Commerce
    10.9M
    4.71%
  • Financial Services
    10.7M
    4.62%
  • Education
    9.8M
    4.23%
  • Sports & Outdoors
    9.4M
    4.08%
  • Pets
    8.1M
    3.51%
  • Baby, Kids & Maternity
    7.1M
    3.1%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].

top-active