TikTok Ad Targeting & Audience in Spain 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Spain. TikTok Ad Targeting in Spain now has more than 23.2M Audience.

In September 2025, Ad Targeting in Spain exceeds 22.8M.

In October 2025, Ad Targeting in Spain exceeds 23.2M, an increase of +429K, and the GDP per capita in Spain is $27.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Spain Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.3M
    40.17%
  • FEMALE
    13.9M
    59.83%

TikTok Targeting Audience Spain Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4.2M
    18.46%
  • 25-34
    5.3M
    23.11%
  • 35-44
    4.7M
    20.56%
  • 45-54
    5M
    21.89%
  • 55+
    3.7M
    15.98%

TikTok Targeting Audience Spain Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.4M
    44.62%
  • Samsung
    2.3M
    23.76%
  • Xiaomi
    1.9M
    19.3%
  • OPPO
    666K
    6.74%
  • HUAWEI
    173K
    1.75%
  • Vivo
    147K
    1.49%
  • RealMe
    74K
    0.75%
  • Honor
    45K
    0.46%
  • OnePlus
    40K
    0.4%
  • Motorola
    26K
    0.26%
  • LG
    22K
    0.22%
  • ZTE
    7K
    0.07%
  • SONY
    4K
    0.04%
  • Nokia
    4K
    0.04%
  • TECNO
    3K
    0.03%
  • Infinix
    3K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Spain Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    21.6M
    78.14%
  • English
    2.5M
    9.2%
  • French
    576K
    2.08%
  • Portuguese
    429K
    1.55%
  • Italian
    392K
    1.41%
  • Tamil
    282K
    1.02%
  • Romanian
    193K
    0.7%
  • Arabic
    192K
    0.69%
  • Russian
    140K
    0.5%
  • German
    122K
    0.44%
  • Dutch
    105K
    0.38%
  • Traditional Chinese
    102K
    0.37%
  • Telugu
    93K
    0.34%
  • Malayalam
    92K
    0.33%
  • Swedish
    79K
    0.28%
  • Finnish
    75K
    0.27%
  • Polish
    73K
    0.26%
  • Bengali
    71K
    0.26%
  • Hindi
    60K
    0.22%
  • Turkish
    56K
    0.2%
  • Kannada
    56K
    0.2%
  • Japanese
    43K
    0.15%
  • Vietnamese
    41K
    0.15%
  • Malay
    39K
    0.14%
  • Hungarian
    38K
    0.14%
  • Ukrainian
    36K
    0.13%
  • Indonesian
    33K
    0.12%
  • Korean
    19K
    0.07%
  • Gujarati
    18K
    0.06%
  • Marathi
    17K
    0.06%
  • Punjabi
    16K
    0.06%
  • Thai
    10K
    0.04%
  • Czech
    5K
    0.02%
  • Greek
    4K
    0.01%
  • Hebrew
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Spain Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    12.8M
    6.03%
  • Apps
    12.7M
    5.96%
  • Beauty & Personal Care
    12.4M
    5.82%
  • Business Services
    12.1M
    5.69%
  • Life Services
    11.9M
    5.59%
  • Food & Beverage
    11.8M
    5.53%
  • Apparel & Accessories
    11.7M
    5.51%
  • Tech & Electronics
    11.5M
    5.38%
  • Travel
    11.4M
    5.35%
  • Vehicles & Transportation
    11.2M
    5.26%
  • Home Improvement
    10.7M
    5.05%
  • Games
    10.7M
    5.01%
  • Appliances
    10.1M
    4.75%
  • Household Products
    10M
    4.7%
  • Financial Services
    10M
    4.69%
  • Education
    9.7M
    4.57%
  • E-Commerce
    9.4M
    4.42%
  • Sports & Outdoors
    9.1M
    4.26%
  • Baby, Kids & Maternity
    7M
    3.31%
  • Pets
    6.6M
    3.12%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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