TikTok Ad Targeting & Audience in Kazakhstan 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Kazakhstan. TikTok Ad Targeting in Kazakhstan now has more than 18.6M Audience.

In September 2025, Ad Targeting in Kazakhstan exceeds 18.6M.

In October 2025, Ad Targeting in Kazakhstan exceeds 18.6M, an increase of +72K, and the GDP per capita in Kazakhstan is $9K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Kazakhstan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.4M
    55.81%
  • FEMALE
    8.2M
    44.19%

TikTok Targeting Audience Kazakhstan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    5M
    27.26%
  • 25-34
    7.3M
    39.59%
  • 35-44
    2.8M
    15.33%
  • 45-54
    1.6M
    9.03%
  • 55+
    1.6M
    8.78%

TikTok Targeting Audience Kazakhstan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.4M
    38.16%
  • Samsung
    2.7M
    30.37%
  • Xiaomi
    1.2M
    14.02%
  • OPPO
    818K
    9.17%
  • Vivo
    426K
    4.77%
  • HUAWEI
    166K
    1.86%
  • RealMe
    55K
    0.62%
  • Honor
    24K
    0.27%
  • TECNO
    22K
    0.25%
  • OnePlus
    14K
    0.16%
  • Infinix
    13K
    0.15%
  • Nokia
    5K
    0.06%
  • LG
    4K
    0.04%
  • Motorola
    3K
    0.03%
  • ZTE
    2K
    0.02%
  • SONY
    2K
    0.02%
  • ITEL
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Kazakhstan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    18.2M
    92.66%
  • English
    939K
    4.77%
  • Turkish
    104K
    0.53%
  • Traditional Chinese
    86K
    0.44%
  • Tamil
    45K
    0.23%
  • Korean
    30K
    0.15%
  • Spanish
    28K
    0.14%
  • Ukrainian
    24K
    0.12%
  • Telugu
    24K
    0.12%
  • Swedish
    21K
    0.11%
  • Vietnamese
    17K
    0.09%
  • Japanese
    15K
    0.08%
  • French
    13K
    0.07%
  • German
    12K
    0.06%
  • Arabic
    12K
    0.06%
  • Thai
    9K
    0.05%
  • Polish
    8K
    0.04%
  • Italian
    7K
    0.04%
  • Finnish
    7K
    0.04%
  • Hindi
    6K
    0.03%
  • Indonesian
    5K
    0.03%
  • Malayalam
    4K
    0.02%
  • Malay
    4K
    0.02%
  • Portuguese
    3K
    0.02%
  • Dutch
    3K
    0.02%
  • Marathi
    2K
    0.01%
  • Kannada
    2K
    0.01%
  • Hungarian
    2K
    0.01%
  • Gujarati
    2K
    0.01%
  • Czech
    2K
    0.01%
  • Romanian
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Kazakhstan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    15M
    6.44%
  • News & Entertainment
    14.6M
    6.27%
  • Food & Beverage
    13.8M
    5.91%
  • Games
    13.6M
    5.82%
  • Beauty & Personal Care
    13.6M
    5.82%
  • Business Services
    13.5M
    5.78%
  • Life Services
    13.3M
    5.68%
  • Education
    13.2M
    5.66%
  • Apparel & Accessories
    12.6M
    5.38%
  • Appliances
    12M
    5.14%
  • Vehicles & Transportation
    12M
    5.13%
  • Household Products
    11.9M
    5.09%
  • E-Commerce
    11.8M
    5.08%
  • Tech & Electronics
    11.7M
    5.04%
  • Travel
    11.2M
    4.82%
  • Home Improvement
    11.2M
    4.8%
  • Financial Services
    10.7M
    4.59%
  • Sports & Outdoors
    7.1M
    3.07%
  • Baby, Kids & Maternity
    7.1M
    3.07%
  • Pets
    3.3M
    1.41%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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