TikTok Ad Targeting & Audience in Singapore 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Singapore. TikTok Ad Targeting in Singapore now has more than 4.1M Audience.

In September 2025, Ad Targeting in Singapore exceeds 4.2M.

In October 2025, Ad Targeting in Singapore exceeds 4.1M, an increase of -74K, and the GDP per capita in Singapore is $59.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Singapore Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.9M
    48.14%
  • FEMALE
    2.1M
    51.86%

TikTok Targeting Audience Singapore Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.02%
  • 18-24
    593K
    14.33%
  • 25-34
    1.6M
    40.34%
  • 35-44
    919K
    22.21%
  • 45-54
    511K
    12.35%
  • 55+
    444K
    10.73%

TikTok Targeting Audience Singapore Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    640K
    46.04%
  • Samsung
    319K
    22.95%
  • OPPO
    194K
    13.96%
  • Vivo
    85K
    6.12%
  • Xiaomi
    79K
    5.68%
  • HUAWEI
    29K
    2.09%
  • RealMe
    23K
    1.65%
  • OnePlus
    4K
    0.29%
  • TECNO
    3K
    0.22%
  • Infinix
    3K
    0.22%
  • Honor
    3K
    0.22%
  • Zen Admire Unity
    1K
    0.07%
  • ZTE
    1K
    0.07%
  • SONY
    1K
    0.07%
  • Nokia
    1K
    0.07%
  • Motorola
    1K
    0.07%
  • LG
    1K
    0.07%
  • ITEL
    1K
    0.07%
  • Discovery
    1K
    0.07%

TikTok Targeting Audience Singapore Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    3.5M
    74.21%
  • Indonesian
    224K
    4.66%
  • Traditional Chinese
    203K
    4.22%
  • Tamil
    198K
    4.11%
  • Malay
    163K
    3.39%
  • Vietnamese
    56K
    1.16%
  • Telugu
    37K
    0.77%
  • Japanese
    36K
    0.75%
  • Spanish
    35K
    0.73%
  • Thai
    34K
    0.71%
  • Bengali
    30K
    0.62%
  • Korean
    23K
    0.48%
  • Malayalam
    22K
    0.46%
  • French
    20K
    0.42%
  • Hindi
    18K
    0.37%
  • Italian
    17K
    0.35%
  • Portuguese
    14K
    0.29%
  • Arabic
    12K
    0.25%
  • Turkish
    11K
    0.23%
  • Russian
    10K
    0.21%
  • Polish
    10K
    0.21%
  • Dutch
    10K
    0.21%
  • Swedish
    9K
    0.19%
  • Kannada
    8K
    0.17%
  • Finnish
    7K
    0.15%
  • Punjabi
    6K
    0.12%
  • Gujarati
    5K
    0.1%
  • Marathi
    4K
    0.08%
  • Hungarian
    4K
    0.08%
  • Romanian
    3K
    0.06%
  • German
    3K
    0.06%
  • Ukrainian
    1K
    0.02%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Hebrew
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Greek
    1K
    0.02%
  • Czech
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Singapore Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    2.7M
    6.71%
  • Apps
    2.6M
    6.49%
  • Beauty & Personal Care
    2.6M
    6.26%
  • Food & Beverage
    2.5M
    6.03%
  • Tech & Electronics
    2.4M
    5.97%
  • Apparel & Accessories
    2.4M
    5.93%
  • Business Services
    2.4M
    5.91%
  • Life Services
    2.4M
    5.86%
  • Travel
    2.3M
    5.56%
  • Home Improvement
    2.2M
    5.52%
  • Household Products
    2.2M
    5.52%
  • Games
    2.2M
    5.3%
  • Appliances
    2.1M
    5.06%
  • Vehicles & Transportation
    1.8M
    4.48%
  • Education
    1.7M
    4.25%
  • Financial Services
    1.5M
    3.71%
  • Baby, Kids & Maternity
    1.5M
    3.63%
  • Sports & Outdoors
    1.2M
    3.04%
  • E-Commerce
    1.1M
    2.86%
  • Pets
    800K
    1.92%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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