TikTok Ad Targeting & Audience in Russia 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Russia. TikTok Ad Targeting in Russia now has more than 73.3M Audience.

In September 2025, Ad Targeting in Russia exceeds 73.5M.

In October 2025, Ad Targeting in Russia exceeds 73.3M, an increase of -208K, and the GDP per capita in Russia is $10.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Russia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    42.5M
    58.01%
  • FEMALE
    30.8M
    41.99%

TikTok Targeting Audience Russia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    14.8M
    20.27%
  • 25-34
    31.7M
    43.25%
  • 35-44
    11.1M
    15.16%
  • 45-54
    7.3M
    10.02%
  • 55+
    8.2M
    11.3%

TikTok Targeting Audience Russia Device

  • Device
    TikTok Target Audience
    Percentage
  • Xiaomi
    8.1M
    25.72%
  • Samsung
    8M
    25.64%
  • Apple
    7.9M
    25.14%
  • Honor
    2.3M
    7.41%
  • RealMe
    1.4M
    4.73%
  • HUAWEI
    1.3M
    4.39%
  • OPPO
    543K
    1.72%
  • Vivo
    526K
    1.67%
  • TECNO
    476K
    1.51%
  • Infinix
    261K
    0.83%
  • ZTE
    100K
    0.32%
  • ITEL
    94K
    0.3%
  • OnePlus
    77K
    0.24%
  • Nokia
    68K
    0.22%
  • SONY
    21K
    0.07%
  • Motorola
    19K
    0.06%
  • LG
    13K
    0.04%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Russia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    72M
    94.83%
  • English
    2.6M
    3.45%
  • Turkish
    219K
    0.29%
  • Traditional Chinese
    168K
    0.22%
  • Ukrainian
    153K
    0.2%
  • Korean
    122K
    0.16%
  • Spanish
    81K
    0.11%
  • German
    74K
    0.1%
  • Japanese
    73K
    0.1%
  • French
    68K
    0.09%
  • Arabic
    66K
    0.09%
  • Tamil
    41K
    0.05%
  • Vietnamese
    37K
    0.05%
  • Swedish
    26K
    0.03%
  • Italian
    23K
    0.03%
  • Polish
    22K
    0.03%
  • Telugu
    18K
    0.02%
  • Indonesian
    12K
    0.02%
  • Thai
    11K
    0.01%
  • Hebrew
    11K
    0.01%
  • Romanian
    9K
    0.01%
  • Portuguese
    9K
    0.01%
  • Hindi
    9K
    0.01%
  • Finnish
    8K
    0.01%
  • Malay
    5K
    0.01%
  • Dutch
    5K
    0.01%
  • Malayalam
    4K
    0.01%
  • Czech
    4K
    0.01%
  • Marathi
    3K
    0%
  • Hungarian
    3K
    0%
  • Gujarati
    3K
    0%
  • Greek
    3K
    0%
  • Bengali
    3K
    0%
  • Kannada
    2K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Russia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    50.2M
    16.39%
  • Life Services
    24.7M
    8.06%
  • Food & Beverage
    24.4M
    7.97%
  • News & Entertainment
    24.4M
    7.95%
  • Apparel & Accessories
    23.8M
    7.79%
  • Beauty & Personal Care
    23.4M
    7.63%
  • Household Products
    22.7M
    7.4%
  • Home Improvement
    19.7M
    6.44%
  • Business Services
    19.5M
    6.37%
  • Tech & Electronics
    15.4M
    5.04%
  • Vehicles & Transportation
    15.1M
    4.94%
  • Appliances
    9.6M
    3.15%
  • Sports & Outdoors
    6.9M
    2.26%
  • Education
    6.6M
    2.18%
  • Apps
    5.4M
    1.77%
  • Travel
    4.1M
    1.37%
  • Baby, Kids & Maternity
    3.6M
    1.17%
  • Pets
    3.1M
    1.04%
  • E-Commerce
    2.1M
    0.71%
  • Financial Services
    1.1M
    0.37%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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