TikTok Ad Targeting & Audience in Pakistan 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Pakistan. TikTok Ad Targeting in Pakistan now has more than 88M Audience.

In September 2025, Ad Targeting in Pakistan exceeds 88.1M.

In October 2025, Ad Targeting in Pakistan exceeds 88M, an increase of -103K, and the GDP per capita in Pakistan is $1.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Pakistan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    61.4M
    69.76%
  • FEMALE
    26.6M
    30.24%

TikTok Targeting Audience Pakistan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    31.3M
    35.6%
  • 25-34
    40.1M
    45.55%
  • 35-44
    10M
    11.41%
  • 45-54
    3.1M
    3.55%
  • 55+
    3.4M
    3.9%

TikTok Targeting Audience Pakistan Device

  • Device
    TikTok Target Audience
    Percentage
  • Vivo
    7.9M
    18.9%
  • OPPO
    7.2M
    17.14%
  • Infinix
    6.9M
    16.48%
  • Samsung
    6.1M
    14.48%
  • TECNO
    4M
    9.63%
  • Apple
    3.4M
    8.09%
  • HUAWEI
    1.6M
    3.81%
  • Xiaomi
    1.5M
    3.67%
  • RealMe
    1.3M
    3.23%
  • ITEL
    605K
    1.43%
  • Motorola
    368K
    0.87%
  • OnePlus
    362K
    0.86%
  • Honor
    290K
    0.69%
  • Nokia
    138K
    0.33%
  • LG
    99K
    0.23%
  • SONY
    59K
    0.14%
  • ZTE
    12K
    0.03%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Pakistan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    87.7M
    85.09%
  • Hindi
    7.5M
    7.32%
  • Arabic
    1.2M
    1.18%
  • Malay
    734K
    0.71%
  • Spanish
    468K
    0.45%
  • Telugu
    459K
    0.45%
  • Tamil
    443K
    0.43%
  • Japanese
    437K
    0.42%
  • Portuguese
    378K
    0.37%
  • Marathi
    374K
    0.36%
  • Gujarati
    336K
    0.33%
  • Italian
    322K
    0.31%
  • Malayalam
    298K
    0.29%
  • Indonesian
    294K
    0.29%
  • Turkish
    280K
    0.27%
  • Traditional Chinese
    271K
    0.26%
  • French
    208K
    0.2%
  • Punjabi
    205K
    0.2%
  • Polish
    185K
    0.18%
  • Vietnamese
    142K
    0.14%
  • Dutch
    115K
    0.11%
  • Swedish
    114K
    0.11%
  • Kannada
    96K
    0.09%
  • Bengali
    96K
    0.09%
  • Finnish
    79K
    0.08%
  • Russian
    53K
    0.05%
  • Romanian
    53K
    0.05%
  • Hungarian
    43K
    0.04%
  • German
    40K
    0.04%
  • Korean
    29K
    0.03%
  • Thai
    24K
    0.02%
  • Czech
    11K
    0.01%
  • Ukrainian
    5K
    0%
  • Hebrew
    4K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Pakistan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    70.9M
    8.32%
  • Food & Beverage
    64.7M
    7.61%
  • News & Entertainment
    62.6M
    7.36%
  • Games
    62.3M
    7.31%
  • Beauty & Personal Care
    60.3M
    7.09%
  • Tech & Electronics
    57.3M
    6.73%
  • Life Services
    56.7M
    6.66%
  • Business Services
    52M
    6.11%
  • Apparel & Accessories
    50.6M
    5.94%
  • Travel
    47.1M
    5.53%
  • Home Improvement
    46.9M
    5.52%
  • Household Products
    45.2M
    5.31%
  • Appliances
    41.4M
    4.87%
  • Vehicles & Transportation
    36.6M
    4.3%
  • Financial Services
    29.1M
    3.43%
  • Baby, Kids & Maternity
    28.1M
    3.3%
  • Education
    20.5M
    2.41%
  • Sports & Outdoors
    13.3M
    1.57%
  • E-Commerce
    4.2M
    0.49%
  • Pets
    1.2M
    0.14%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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