TikTok Ad Targeting & Audience in Switzerland 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Switzerland. TikTok Ad Targeting in Switzerland now has more than 2.6M Audience.

In September 2025, Ad Targeting in Switzerland exceeds 2.6M.

In October 2025, Ad Targeting in Switzerland exceeds 2.6M, an increase of +4K, and the GDP per capita in Switzerland is $86.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Switzerland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1M
    39.75%
  • FEMALE
    1.6M
    60.25%

TikTok Targeting Audience Switzerland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.04%
  • 18-24
    676K
    25.31%
  • 25-34
    862K
    32.27%
  • 35-44
    482K
    18.05%
  • 45-54
    425K
    15.91%
  • 55+
    225K
    8.42%

TikTok Targeting Audience Switzerland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    633K
    67.13%
  • Samsung
    236K
    25.03%
  • OPPO
    25K
    2.65%
  • Xiaomi
    20K
    2.12%
  • HUAWEI
    11K
    1.17%
  • OnePlus
    3K
    0.32%
  • Nokia
    2K
    0.21%
  • Motorola
    2K
    0.21%
  • Zen Admire Unity
    1K
    0.11%
  • ZTE
    1K
    0.11%
  • Vivo
    1K
    0.11%
  • TECNO
    1K
    0.11%
  • SONY
    1K
    0.11%
  • RealMe
    1K
    0.11%
  • LG
    1K
    0.11%
  • Infinix
    1K
    0.11%
  • ITEL
    1K
    0.11%
  • Honor
    1K
    0.11%
  • Discovery
    1K
    0.11%

TikTok Targeting Audience Switzerland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    1.2M
    33.92%
  • English
    794K
    20.75%
  • French
    722K
    18.87%
  • Italian
    249K
    6.51%
  • Portuguese
    154K
    4.02%
  • Spanish
    133K
    3.48%
  • Tamil
    69K
    1.8%
  • Turkish
    57K
    1.49%
  • Russian
    46K
    1.2%
  • Arabic
    37K
    0.97%
  • Romanian
    30K
    0.78%
  • Polish
    30K
    0.78%
  • Traditional Chinese
    21K
    0.55%
  • Telugu
    21K
    0.55%
  • Hungarian
    20K
    0.52%
  • Swedish
    17K
    0.44%
  • Malayalam
    17K
    0.44%
  • Dutch
    15K
    0.39%
  • Vietnamese
    9K
    0.24%
  • Ukrainian
    9K
    0.24%
  • Thai
    9K
    0.24%
  • Kannada
    9K
    0.24%
  • Malay
    7K
    0.18%
  • Indonesian
    7K
    0.18%
  • Greek
    7K
    0.18%
  • Japanese
    6K
    0.16%
  • Hindi
    6K
    0.16%
  • Finnish
    6K
    0.16%
  • Czech
    4K
    0.1%
  • Marathi
    3K
    0.08%
  • Korean
    3K
    0.08%
  • Gujarati
    3K
    0.08%
  • Punjabi
    2K
    0.05%
  • Rajasthani
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Hebrew
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Switzerland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1.3M
    5.91%
  • News & Entertainment
    1.3M
    5.87%
  • Beauty & Personal Care
    1.3M
    5.86%
  • Life Services
    1.3M
    5.84%
  • Food & Beverage
    1.3M
    5.77%
  • Business Services
    1.3M
    5.63%
  • Apparel & Accessories
    1.3M
    5.61%
  • Games
    1.2M
    5.38%
  • Tech & Electronics
    1.2M
    5.24%
  • Home Improvement
    1.2M
    5.11%
  • Travel
    1.1M
    5.05%
  • Household Products
    1.1M
    5.02%
  • Financial Services
    1.1M
    4.94%
  • Vehicles & Transportation
    1.1M
    4.9%
  • Education
    1.1M
    4.8%
  • E-Commerce
    1M
    4.64%
  • Appliances
    1M
    4.53%
  • Sports & Outdoors
    1M
    4.47%
  • Pets
    720K
    3.06%
  • Baby, Kids & Maternity
    556K
    2.37%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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