TikTok Ad Targeting & Audience in Ireland 2024

by Werner Geyser Last Updated: October 9 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ireland. TikTok Ad Targeting in Ireland now has more than 2.8M Audience.

In September 2025, Ad Targeting in Ireland exceeds 2.8M.

In October 2025, Ad Targeting in Ireland exceeds 2.8M, an increase of +37K, and the GDP per capita in Ireland is $83.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Ireland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1M
    36.38%
  • FEMALE
    1.8M
    63.62%

TikTok Targeting Audience Ireland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    846K
    29.46%
  • 25-34
    791K
    27.54%
  • 35-44
    490K
    17.06%
  • 45-54
    476K
    16.57%
  • 55+
    268K
    9.33%

TikTok Targeting Audience Ireland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1M
    70.79%
  • Samsung
    320K
    22.63%
  • Xiaomi
    31K
    2.19%
  • OPPO
    18K
    1.27%
  • HUAWEI
    17K
    1.2%
  • OnePlus
    9K
    0.64%
  • Nokia
    4K
    0.28%
  • Motorola
    3K
    0.21%
  • Zen Admire Unity
    1K
    0.07%
  • ZTE
    1K
    0.07%
  • Vivo
    1K
    0.07%
  • TECNO
    1K
    0.07%
  • SONY
    1K
    0.07%
  • RealMe
    1K
    0.07%
  • LG
    1K
    0.07%
  • Infinix
    1K
    0.07%
  • ITEL
    1K
    0.07%
  • Honor
    1K
    0.07%
  • Discovery
    1K
    0.07%

TikTok Targeting Audience Ireland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.7M
    82.86%
  • Spanish
    74K
    2.25%
  • Russian
    51K
    1.55%
  • Polish
    50K
    1.52%
  • Romanian
    47K
    1.43%
  • French
    44K
    1.34%
  • Tamil
    40K
    1.22%
  • Portuguese
    39K
    1.19%
  • Italian
    33K
    1%
  • German
    13K
    0.4%
  • Dutch
    13K
    0.4%
  • Arabic
    13K
    0.4%
  • Malayalam
    12K
    0.37%
  • Ukrainian
    10K
    0.3%
  • Turkish
    10K
    0.3%
  • Traditional Chinese
    10K
    0.3%
  • Telugu
    10K
    0.3%
  • Swedish
    10K
    0.3%
  • Indonesian
    8K
    0.24%
  • Hungarian
    8K
    0.24%
  • Hindi
    8K
    0.24%
  • Malay
    7K
    0.21%
  • Korean
    7K
    0.21%
  • Kannada
    6K
    0.18%
  • Japanese
    6K
    0.18%
  • Finnish
    6K
    0.18%
  • Vietnamese
    5K
    0.15%
  • Gujarati
    4K
    0.12%
  • Thai
    3K
    0.09%
  • Czech
    3K
    0.09%
  • Punjabi
    2K
    0.06%
  • Marathi
    2K
    0.06%
  • Greek
    2K
    0.06%
  • Rajasthani
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Hebrew
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Ireland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    1.6M
    6.11%
  • Apps
    1.6M
    5.96%
  • News & Entertainment
    1.6M
    5.95%
  • Business Services
    1.5M
    5.8%
  • Food & Beverage
    1.5M
    5.68%
  • Apparel & Accessories
    1.5M
    5.67%
  • Life Services
    1.5M
    5.65%
  • Travel
    1.4M
    5.5%
  • Financial Services
    1.4M
    5.39%
  • Games
    1.4M
    5.35%
  • Tech & Electronics
    1.4M
    5.22%
  • Home Improvement
    1.3M
    5.17%
  • Household Products
    1.3M
    5.09%
  • Vehicles & Transportation
    1.2M
    4.67%
  • Pets
    1.2M
    4.63%
  • Education
    1.2M
    4.48%
  • Baby, Kids & Maternity
    1.1M
    4.3%
  • Appliances
    1.1M
    4.09%
  • Sports & Outdoors
    1M
    3.99%
  • E-Commerce
    354K
    1.31%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].

top-active